25-28 November 2008
 Bauma China is one of China’s key trade fairs for construction and building materials, as well as machinery and equipment industries. Held biennially, the event attracts many local and international players.
Kian Chue Hwa (Industries) Pte Ltd (KCHI) participated in Bauma China in 2008 under the Kian Ann Group umbrella. KCHI also used the event as a platform to unveil the new product branding of the company’s sole distributed brand, Quantum Automotive Parts (QAP). Packed in modern silver-grey carton boxes with Quantum Automotive Parts logo marked on all sides of the box, each new box comes complete with product part numbers, descriptions and quantity sticker label on the side for easy reference and identity.
Besides featuring its products in the exhibition, KCHI also launched the company’s new series of automotive batteries - “OE POWER” at Bauma China 2008, and appointed Eternal Co.,Ltd., a subsidiary of Global Lucky Group of Companies, as the Sole Distributor for OE POWER Automotive range of batteries in Myanmar.
With the sole distributorship, Eternal will be opening showrooms, as well as sales and after-sales service centres in Myanmar. Coordinated efforts will also be put into training, branding and marketing activities so as to build the brand in Myanmar.
Kian Chue Hwa (Industries) Pte Ltd. (KCHI), a leading commercial truck parts distributor and stockist will use this outstanding platform to launch the company’s new series of automotive batteries branded “OE POWER”. “Over the years, KCHI has been the leading truck parts supplier in Asia and we will continue to expand our product ranges to meet customers’ demand us to be a truly one stop solutions provider”- Ivan Lin, Managing Director for KCHI.
Another key highlight of KCHI participation at Bauma China will be the unveiling of the new-look of the company’s sole distributed brand Quantum Automotive Parts also known as QAP. Now the parts are packed in a modern silvery-grey carton boxes with Quantum Automotive Parts logo marked on all sides of the box. The box will be complete with product part numbers, descriptions and quantity sticker label on the side of the box. The Bauma show 2008 will allow KCHI to show case the QAP’s product excellence and qualities to the company’s customers and partners whom will be there to witness the re-branding of QAP.
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